by Ronald Jones
Published in Frieze Issue 120 Jan-Feb 2009
How designers are adopting the strategies of Conceptual art
In 1981 the art critic Robert Pincus-Witten differentiated for the first time between two kinds of Conceptual art: between what he called ontological Conceptualism and epistemological Conceptualism. Acknowledging the distinction between these two fundamental methodologies alters what one sees in the rear-view mirror, but it also opens up the opportunity to look forward, towards the emergence of a new discipline called ‘experience design’.
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